about us

BRAKELESS 

Born from the union between passion for sport and love for style. 

Raised as a cyclist since I was 6 and as a fashion lover I felt the need to mix toghether my two great loves

in a unique collection constantly evolving.

I relied on Pool, my manager, coach and industry expert, which in all these years has allowed me to express my ideas

in the best possible way. 

This is how the Brakeless brand was born, from my first tatoo about my great love for Fixed Gear to our line

different

creative

original.

TEAM

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Paoladolly

FASHION DESIGNER 

ROAD, FIXED, TRACK ELITE CYCLIST 

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Pool

MANAGER & TRAINER

PRODUCER 

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Mike dell'oro

GRAPHIC DESIGNER 

PHOTOGRAPHER 

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our stories

BABY DOLLY 

I was 5 and I was spending hole afternoons watching

my brother training

on the track around my neighbourhood and it took no long before

I start to ride my first bike.

At the age of 6 I did my

first race and at 18 my first

Fixed Gear event.

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A VERY LONG STORY

Born in Milano, son of a journalist

of Gazzetta dello Sport, with more than

15 Tour de France and even more

World Championships,

I couldn't resist to the call of cycling.

At the age of 14th I did started to race

and year after year I become a Pro

in the most iconic land to race: Belgium.

After a few years of incredible moments among the best riders of the 90's I decided to come back home and start a clothing company,

it was the year 1991 but for me it seems yesterday.

Now, after 30 years, it's time to step up and finalize all this years combined to the freshness and craziness of Paoladolly.

Brakeless the edge of art, fashion, performance and eco-sustainable fabrics.

If I was you I wouldn't miss a ride

in one of our garments!

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OUR ROADS CROSSES

Our roads crossed at my 16teens during a very dark period.

Pool, as a real mentor, showed me how cycling was so important in my life.

Then the first Red Hook Crit, the first flights to the States and my first custom skinsuits.

He understood how style was so important for me.

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MY BABIES

The idea was to create special skinsuit inspired by the location where we will have the next race:

New York, London, Seoul, Chengdu, Milano and others were the inspiration that lighted up my creativity and Pool was the arm to make all this true!

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THE BIRTH of BRAKELESS

In the past years many followers were asking about

if and where they could buy my creations.

The years goes by and after graduating at the academy of Fashion Design and acquired

the necessary experience about graphics and production, always with the support of Pool,

take its birth Brakeless.

With a constant research about performant fabrics and outstanding designs!

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